Goodwill Ambassador Association
Unifying the Goodwill Ambassadors of the World with honor and integrity.
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Goodwill Ambassadors of the World™
Goodwill Ambassadors of the World™
Formed in 1992 in Washington, DC as Goodwill Ambassadors, Inc. to facilitate and promote the logistic objectives, purposes, and programs of governmental and international nongovernmental organizations. Today as the Goodwill Ambassador Association our organization remains a nonprofit decentralized autonomous civil society of cause advocates, celebrities, designated honorees, notable experts, and public figures working independently within the scope of their appointments to accomplish their humanitarian missions. In the United States we are a non-governmental organization as defined by the U.S. Department of State.
Goodwill Ambassadors™ is an International Civil Society Organization (iCSO) registered with UNDESA which stands as a beacon of recognition and support for those who embody the spirit of goodwill and dedicate themselves to positive global change on the world stage. Now and throughout 2026 we are engaging actors, artists, athletes, celebrities, content creators, experts, influencers, and noteworthy individuals through their INGOs, state, or mission based on merit.
Every country, state, county, city. hamlet and culture has their own inherent capacity and version of a Goodwill Ambassador Commission, ask us how to lead your local authorities to establish a chapter, club, or program in your community to use the title better on a local level.
"Planet Earth" our most valuable resource, our icon, logo and mark were updated to represent the planet earth and sustainable ecological development on a global scale.
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Goodwill Ambassadorship
Ambassador Benefits and Perks
Goodwill Ambassador Entitlements
Preserving the Legacy, Embracing the Future
Preserving the Legacy, Embracing the Future
Since 1964, the Goodwill Ambassadors have been a pioneering force in recognizing individuals who champion the ideals of goodwill and dedicate themselves to serving humanity. Our journey began again in 1992 with a simple yet powerful vision: to provide a platform for these exceptional individuals to connect, collaborate, and amplify their impact on the world stage we started with a BBS, then in 1999 we premiered on the Internet.
A Global Network of Changemakers
A Global Network of Changemakers
We recognize and support individuals from diverse backgrounds, united by their shared commitment to making a difference with their special designation and missions as Goodwill Ambassadors:
Public Figures and Celebrities: Harnessing their influence to advocate for critical causes and inspire positive action. See our List of Famous Goodwill Ambassadors.
Diplomats and Government Officials: Fostering international cooperation, diplomacy, and understanding between nations.
Experts and Academics: Contributing their knowledge and expertise to address complex global challenges.
Community Leaders and Activists: Working tirelessly at the grassroots level to improve the lives of others and create stronger communities.
Join the Goodwill Ambassador Community
Join the Goodwill Ambassador Community
We invite you to explore our website and learn more about the Goodwill Ambassador Commission, our members, and the impact we are making around the world. Discover the rich history of Goodwill Ambassadors and how you can become part of this esteemed legacy.
UNESCO Director-General Audrey Azoulay, has commissioned Japanese film director Naomi Kawase as "UNESCO Goodwill Ambassador for Cultural and Creative Industries." Kyodo News
What is the role of a goodwill ambassador?
What do ambassadors do?
What is the difference between ambassadors of goodwill and goodwill ambassadors?
Championing a World of Good
Championing a World of Good
Goodwill Ambassadors play a crucial role in addressing some of the most pressing issues facing our world today:
Promoting Peace and Security: Fostering dialogue, conflict resolution, and understanding between nations and communities.
Protecting Human Rights: Advocating for the rights of all people, especially marginalized and vulnerable populations.
Advancing Sustainable Development: Championing initiatives that promote environmental sustainability, economic growth, and social progress.
Supporting Humanitarian Efforts: Providing aid and assistance to those affected by conflict, disaster, and poverty.
There are few people that are as so highly recognized in the area of goodwill diplomacy than the Most Honorable Angelina Jolie in her role with the UN where she has headed or participated in more than 250 goodwill missions addressing significant world issues. Photo: Wikipedia
Empowering Global Citizens
Empowering Global Citizens
We believe in the power of collaboration and connection. We provide a platform for Goodwill Ambassadors to connect with each other, share best practices, and amplify their collective impact. Our resources and training programs equip members with the knowledge and skills they need to effectively fulfill their roles as agents of positive change.
Our Commitment to Ethical Conduct
Our Commitment to Ethical Conduct
Integrity and transparency are paramount to our organization. We uphold a strict Code of Ethics that outlines the professional and ethical standards expected of all Goodwill Ambassadors. We believe that ethical conduct is essential for building trust and credibility, and it is fundamental to the success of our mission.
The Joint United Nations Programme on HIV/AIDS (UNAIDS) has commissioned the celebrated actor and humanitarian Huang Xiaoming as a UNAIDS National Goodwill Ambassador for China.
Formalizing the Goodwill Ambassador Title
Formalizing the Goodwill Ambassador Title
We are committed to upholding the integrity and prestige of the Goodwill Ambassador title. Through a rigorous selection process and a comprehensive Code of Ethics, we ensure that only qualified individuals are granted this esteemed designation. Our licensing agreements further solidify the title's official status, granting members the legal right to use it in accordance with our guidelines. In recent years "Goodwill Ambassador" has become the most prestigious and recognized 'Honorable Title.'
The title "Goodwill Ambassador" over the past decade has been elevated to an official international title through a multifaceted process, including the establishment of a comprehensive Wikipedia page that details the history, significance, and selection criteria for the Goodwill Ambassador. Furthermore, a transparent consensus planning process was undertaken with 23 divisions of the United Nations, solidifying their recognition and adoption of the title. This collaborative effort has formalized the role of Goodwill Ambassadors in defining a secure identity for them as licensed representatives of goodwill and humanitarian action on a global scale.
Goodwill ambassador is a post-nominal honorific title, a professional occupation and/or authoritative designation that is assigned to a person who advocates for a specific cause or global issue on the basis of their notability such as a public figure, advocate or an authoritative expert.
The Goodwill Ambassador Commission in Action
The Goodwill Ambassador Commission in Action
We are actively engaged in a variety of initiatives that support the work of Goodwill Ambassadors and promote the values of goodwill and global citizenship:
Advocacy and Awareness Campaigns: Raising awareness about critical global issues and mobilizing support for positive change.
Partnerships and Collaborations: Working with governments, international organizations, and civil society to amplify the impact of Goodwill Ambassadors.
Training and Development Programs: Equipping Goodwill Ambassadors with the skills and knowledge they need to effectively fulfill their roles.
Research and Publications: Contributing to the body of knowledge on goodwill ambassadorship and its role in international relations.
A Call to Action
A Call to Action
We believe that everyone has the potential to be a Goodwill Ambassador. Whether you are a seasoned advocate or just starting your journey, we encourage you to join our community and contribute to a better world. Together, we can create a future where goodwill, collaboration, and compassion prevail.
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